The Challenge

The China-based agent/distributor of a US based food flavor and fragrance company registered the client’s trademark and transliterations of their English trademarks in Chinese in contravention of the original agency agreement and local law.

Our Approach

The “first call” resulted in the filing of invalidation actions with the Trademark Office and the China Trademark Review and Adjudication Board, as well as recordation with Chinese customs to prevent the agent from exporting goods bearing the trademarks in question.

The Result

The local agent’s unauthorized registration was revoked and lawful ownership of the rightful mark holder was registered.