AEFJuan Madrigal will deliver a presentation titled “Franchising in China: A Guide for Foreign Investors” to members of the Spanish Franchisor Association in Madrid, on November 27, 2014. The event is organized by Arco Abogados and Franquishop, a company providing consulting services to Spanish franchisors looking to expand overseas.

The presentation will include an overview of the business and legal environments for the franchising industry in China, along with a discussion of opportunities, challenges, success and failure stories, and practical strategies for foreign franchisors to protect their interests in China’s fast paced and constantly evolving market.